Fundarte | Call to Action. FUNDarte for MAMP
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Call to Action. FUNDarte for MAMP

I want to tell you about the power of Call to Action, better known as CTA in digital marketing. The CTA is an instruction to the audience designed to provoke an immediate response.


We are used to hear in many promotions, “Buy it now!” and things like that. But, in FUNDarte’s case, the most effective Call To Action is the Artist itself. It is crucial that the artists encourage their Audience to participate. That’s why we ask them for a CTA video, practically before all the events of our 6 series.




The ZunZún Children’s Festival is a celebration dedicated to the family and the youngest audiences of Miami. This series has ten editions and has brought together hundreds of artists from over thirty nations around the world. Placing special emphasis on promoting local talent.


During 2020, the COVID quarantine forced us to postpone several events, and after months of waiting. In October we began our Art Season with an entirely digital edition of the ZunZún Festival.


This project was created in collaboration with a large group of prominent artists from Spain, Latin America, and the Caribbean. The event included the virtual launch of a children’s songbook and a series of interactive workshops.


Seventeen cities of Europe, Latin America and The States, joined the call, to convene our local audience of Miami, but also the audience of their own countries, cities and local communities, who attended the digital premiere streamed in our social media networks.


This was a novel experience, where we not only appealed to our local followers, but also to a global audience.


FUNDarte is a multidisciplinary non-profit organization dedicated to producing, presenting, and promoting music, theater,dance, film, and visual arts that speak to Miami’s diverse cultures with an emphasis on Hispanic/Latino arts and culture. FUNDarte particularly works to nurture emerging artists and those with little or no exposure to South Florida audiences; facilitate intercultural and international exchanges; and provide local audiences and artists with educational opportunities that expand their creative, critical, and social perspectives. Visit us at for more information about our exciting and diverse live programming. FUNDarte@Home

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